Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples
نویسندگان
چکیده
Customer segmentation is a key piece of company’s business strategy. This paper presents the online users tourism platforms through recency, frequency and helpfulness users. 2-tuples model applied to these variables be more precise without loss information. In addition, functionality proposal made by authors verified use case in which TripAdvisor opinioners are segmented reference experience lived hotels tourist accommodation.
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ژورنال
عنوان ژورنال: Procedia Computer Science
سال: 2022
ISSN: ['1877-0509']
DOI: https://doi.org/10.1016/j.procs.2022.01.089